About the Event: The Collision Repair Expo brings together automotive companies from across Australia to showcase their latest products and services to the industry. In its second year, PartsCheck presented their well-established parts sourcing platform, which has garnered trust over the span of ten years. Additionally, they initiated a soft launch for their upcoming groundbreaking innovation.
Responsibilities: The PartsCheck marketing team meticulously crafted a roadmap encompassing pre-event, main event, and post-event activities. This strategic approach aimed to ensure seamless communication and visual coherence throughout. Collaborative efforts were undertaken with internal teams, including graphic designers responsible for the booth's visuals, and the sales team for refining demo scripts. Furthermore, the marketing team assumed control of social media responsibilities and comprehensively documented the event from inception to conclusion.
Outcomes: PartsCheck successfully attracted a significant number of customers who expressed keen interest in the new product. The participating staff members were notably impressed by the exceptional organization demonstrated throughout the event.
