About the Event: AutoMechanika marked a significant milestone for PartsCheck as it was their inaugural international trade show appearance. The event, held in South Africa in 2019, stands as the largest trade show in the automotive industry. PartsCheck strategically leveraged the AutoMechanika platform to introduce their product to the global market. Throughout the event, our team had the opportunity to engage with a multitude of influential individuals representing various sectors including automotive software, crash repair, suppliers, and publications.
Responsibilities: The PartsCheck marketing team played a pivotal role in the successful execution of this extensive project. Our primary responsibilities included orchestrating the travel arrangements for staff attending the event overseas and furnishing them with pertinent marketing materials to bolster their sales efforts. Additionally, we conducted comprehensive marketing research by closely observing visitor interactions and engaging with stakeholders. Collaborating closely with my co-graphic designer, we meticulously ensured the consistency of all PartsCheck branding elements, ensuring they stood out prominently amidst a diverse array of other vendors.
